Nike s Competitive Forces And Value Chain Models

DSS 525 Homework 2 Chapters 3 Due date and time: September 25th, 2017 at 11:00 pm Total Points (10X10=100) With reference to the Business Problem-Solving Case: Interactive Session: Technology: Nike becomes a technology company (Page 105-7) answer the questions 1-3. 1. Evaluate Nike using the competitive forces and value chain models. Nike has a distinguishment then other its competitors. It provides sport products for children in more than one field in sport. Also, Nike alway tries to develop its product which gives Nike a strong reputation. For this reason it is difficult for competitors excel Nike. The combination of products and services gave Nike a competitive edge over other competitors. Nike launched applications relate to its†¦show more content†¦Explain your answer. Nike is well-known leading Technology Company, which creates its products attractive and improves the user’s performance with advanced technology to support the sports superstars related with Nike. It also supports the technology, which is used in running shoes. Nike Air technology uses the â€Å"supergases† covered in urethane plastic to provide the greater quality for running shoes to reduce the stress and joint pain while running. Nike + ecosystem are a better phenomenon of internet of things in individual devices that is, connecting the electrical appliances to internet so that its performance can be monitored and examined. 4. How much of an edge does Nike have over its competitors? Explain your answer. Nike Company has quite an edge over its competitors; because, the company has various types of popular apps related with its products and services. †¢ Nike contains the many popular Nike’s Apps and devices. It is easily to track the athlete’s progress and measures one athlete activities against others than other Nike competitors. Other â€Å"Nike + devices† consist of â€Å"Nike + SportWatch GPS† and â€Å"Nike + Running App†; this can be used in both Apple and Android mobiles. The â€Å"Nike + SportWatch GPS† are used to track the location, speed, distance, burned calories, and heart beat rate of the athletes, and this work out details are uploaded into Nike’s website by plug the SportWatch to USB port. The Nike + Running App is used to mapShow MoreRelatedMarketing Strategy Michael E. Porter s The Five Forces Model1543 Words   |  7 PagesIntroduction This essay is based on Harvard Business School Professor and the father of modern business strategy Michael E. Porter’s â€Å"The Five Forces Model† (1979) and â€Å"The Value Chain† concept (1985) which will be critically analysing the internal and external competitive factors of â€Å"Adidas† sports brand company by applying Michael Porter’s theoretical frameworks that can be used to develop successful strategy for taking the company forward. 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